SEO and Keywords

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. -Search Engine Land

Google Search Console

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.

Departments engaged with a marketing vendor who needs access to publish tags to our GTM will need to request access.

Google Trends is a free tool through Google that helps you to select the best keywords for your web pages and compare their ranking over time.