What Data to Track and How Often

Per web property:

QA – Bi-Weekly

• Broken links (A11y)
• Accessibility issues (A11y/Funnelback)
• Reading score (Funnelback)
• SEO score (Funnelback)
• Misspellings (Funnelback)
• Duplicate Title/Content (Funnelback)

Usage/Fine Tuning – Quarterly/As needed

• Search Faceted Navigation Clicks (Funnelback)
• Device
• Site Speed
• Top pages
• New users
• Frequency and Recency
• Engagement
• Views
• Pageviews
• Average time on page
• Bounce Rates
• Exit Rates
• Page value (need to have conversions with dollar amounts tied them)
• Landing Pages
• Exit Pages
• Behavior Flow
• Site Search

Marketing

• Referrals
• Source/Medium
• Channels
• City
• Language