Conductor

Conductor is a website optimization and intelligence platform  that is designed to help mazimize the potential of a webpage. It does this via two different methods: SEO platform and Content Creation and Optimization.

SEO Platform

The SEO platform is designed to provide impacts through three basic features.

  • Boost organic search visibility to capture attention and drive more visitors into your funnel
  • Surface insights across keywords, customers, competitors, technical website health, and analytics into one unified view
  • Prove the impact of on-page and technical SEO efforts with flexible global reporting

Content Creation and Optimization

On the Content Creation and Optimization side various tools and AI assistants allow for three major advantages.

  • Research and discover content topics that rank and resonate with our website visitors
  • Increase team productivity with AI content tools
  • Deliver content designed to increase engagement and conversions

These two sides of the conductor platform are extremely important to understand, therefore the following training sessions are recommeded to increase your knowledge:

Both of these courses are found as part of the beginner section of the conductor events page.

How can this help me?

The tool tracks keywords (up to 1,000) and compares how our webpages rank for those keywords compared to our competitors and other selected webpages. It will let us know which keywords we are ranking highest in the results for and which we are ranking lower, along with any changes in ranking. 

It also means that we have access to tools to improve the content and metadata of our webpages to more closely emulate what those highly ranking websites are doing and to keep up with any changes to the major search egine algorithims. By incorporating these insights we can ensure high visibilty for our web properties for any topic that is important to us!

If you would like to request access to this tool please fill out a short form. We will review requests for access and if it determined that access is needed we will provide that.

Training

Conductor offers further webinars and virtual courses on how to use their product which go far beyond just the basics. They also offer certifications in the use of their products. The webinars are held on various dates (the beginner courses are on Thursdays) and even if you can't attend in person signing up will get you access to the recording to watch later.

As you start using Conductor, please be aware of these resources: