Headings and Subheadings
Why use headings and subheadings?
Headings break up your text and make it easier for your reader to read and digest. Also, properly formatted headings help people who use screen readers skip from heading to heading until they find the content they want. And headings help search engines understand the important topics on your page, which helps your page show up in search results.
Make sure you format headeing properly, using the settings in the text editor. Do not simply making the font larger, bold or underlined, because screen readers and search engines will not recognize that text as a heading. On the other hand, do not use heading settings for text that is not a heading.
Before - text without headings:
The University of Arkansas offers a vibrant campus life. Every semester offers opportunities to attend musical performances, theater productions, art exhibits, visiting speakers and hundreds of other events.
Registered student organizations provide the opportunity to develop organizations based on shared interests. Current RSOs can be academic, religious, Greek, professional or grounded in special interests.
From art galleries and symphonies to film series and rock concerts, the University of Arkansas has a multitude of events and facilities to supplement your educational experience.
After - text with headings:
Student Life
The University of Arkansas offers a vibrant campus life. Every semester offers opportunities to attend musical performances, theater productions, art exhibits, visiting speakers and hundreds of other events.
Registered Student Organizations
Registered student organizations provide the opportunity to develop organizations based on shared interests. Current RSOs can be academic, religious, Greek, professional or grounded in special interests.
Arts and Culture
From art galleries and symphonies to film series and rock concerts, the University of Arkansas has a multitude of events and facilities to supplement your educational experience.
Keep in mind
Some other topics to keep in mind include writing effective paragraphs, using bullets and lists, writing concise content, and using active voice. For issues of style, refer to brand.uark.edu.