Typography & Color

Typography

Lato is the university’s primary typeface for the web and should be used for all body text, links. Roboto Serif can be used as a serifed font choice for headings, call outs and design elements. Learn more about optimal ways to present your text.

Colors

The official colors of the University of Arkansas are cardinal and apple blossom. There is also an official University of Arkansas color palette with specifics on use that can be found at the Approved Colors section of brand.uark.edu