Design Elements

Bootstrap is an open-source front-end framework created by Twitter that simplifies web development.

Buttons indicate a call to action — Apply, Register, Accept, etc. When website users see a button, they don't have to think about what's going to happen.

Icons should always be used thoughtfully and minimally to aide in visual understanding. It is best-practice to include text with your icon to indicate its meaning.

A couple of different presentations, should you use them? Read on for guidelines and implementation instructions.

Lato is the university’s primary typeface for the web and should be used for all body text, links.

The official colors of the University of Arkansas are cardinal and apple blossom. The application of these specific colors will create a strong and consistent brand identity for the university.