Managing Content

The university’s websites should be accessible, user-friendly and helpful. Our online presence should also provide a consistent brand experience across a wide variety of colleges, schools, departments, centers and units.

These are the web standards, guidelines and required elements we need to develop pages and sites that appropriately represent the University of Arkansas online.

The style guide applies only to official university pages. Official pages are defined as webpages on a university Web server that have been created by the university, its colleges, schools, departments or other administrative offices. It does not apply to webpages created by individuals, such as students or faculty.

Calendars

Our Campus Calendar is the tool for hosting and broadcasting your events to campus, and beyond. While the tool can be effective, it is up to you to come up with the content and imagery to capture your audience's attention.

Content Management Systems 

We use Modern Campus CMS and WordPress to manage our web presence. Each platform has a specific mission based on its strengths and our campus web content management strategy. We can work with you to identify which platform is best suited for your project.

Directories

We have lots of talented people that make this University great. Powered by our CampusWebData platform, our directories allow our people to be easily discovered, and profile pages allow us to share our accomplishments.

Forms

Web forms allow our visitors to interact with us. Forms are incredibly powerful if built well, but can be a liability if they are not. These tools and best practices will help you understand how to get the most out of your form.

Multimedia

Multimedia can increase engagement and provide a "WOW" factor, but done poorly it can ruin the user experience. Learn what file type to use, image best practices and how to embed youtube videos.

Navigation

Great navigation is critical for site visitors to be able to find what they need on your website. Navigation should be reviewed a few times a year to assess accuracy, word choice, and organization.

Site Optimization

Quarterly reviews of your website can ensure that your site is performing optimally. Reviews of analytics, inventory, and dated content all help to keep a site fresh and useful. Removing irrelevant content is just as important as adding new content!

Campus Maps

Our Campus Maps and Custom Maps platforms assst in wayfinding and give you the ability to create maps just for your needs, whether supporting an event or helping you to map your class routes out. We offer the ability to embed these on your website too.

Content Building

Content strategy and well written content are the lifeblood of a good website and effective user experience. Learn how to approach different audiences, platforms and media types.

Page Layout

A well-organized page with clear groups of content allows the user to easily scan and “chunk” the content and helps form a predictable pattern for good usability.

Required Elements

Standards to be applied on all official university websites.

Brand Standards

Our institution has one brand, the University of Arkansas. We have a wide variety of units, centers, areas, departments, schools and colleges, but they are all under the umbrella of the University of Arkansas.