Make plans to attend the 2018 WebFirst Conference on Thursday, June 14, at the University of Arkansas, Fayetteville. This conference is geared toward campus web managers and digital content creators working at higher education institutions in the state of Arkansas.

The conference is free to all University of Arkansas, Fayetteville employees and only costs $35 for external attendees. You may also present at this year’s conference for a free registration.

2018 Conference Schedule

8:00 a.m. – 8:50 a.m.

Registration, Breakfast and Announcements

9:00 a.m. – 9:50 a.m. Presentations

Accessibility: Google is Blind: How accessibility improves searchability by Amy Cole

We all want our webpages to be found quickly by all users. We also want our content to be accessible for those with disabilities. These goals are two sides of the same coin.

In this session, we will cover how adding H tags, page titles, and well-crafted content will improve both accessibility for those using a screen reader and searchability for everyone using Google and other search engines. The three topics we will cover in depth will be:

  • H tags and metadata (and the difference between styling and semantic coding)
  • Adding proper image descriptions to charts and photos (and naming your photos appropriately)
  • Video transcriptions and how they impact search

Amy ColeAmy has worked at the Division of Agriculture, University of Arkansas Cooperative Extension Service since September of 2013 as the Digital Media Program Director. She has a background in Website and Digital media project management and graphic design. She is currently pursuing her Master’s degree in Professional and Technical Writing at UALR and is working on research projects focusing on chatbots, digital media writing, and web accessibility. It through her research on accessibility that led to the development of the presentation about Google and how accessibility improves searchability.

Content: Tips To Improve Web Content by Camilla Shumaker and Rebecca Sims

Many of us are charged with managing “web content.” But what exactly is content? Content refers to the information on your site, as well as the text, images, videos, charts, etc. that convey that information. Our websites have a lot of information, and it can be presented in an almost endless variety of ways. That can seem overwhelming, but the Content Governance Committee is crafting guidelines that will help you create and present web content in a user-friendly way. In this presentation, we’ll share some tips and examples, and answer questions.

Camilla ShumakerCamilla Shumaker is currently the director of science and research communications at the University of Arkansas Office of University Relations, where she maintains the Research Frontiers website. Before that, she was the communications director for the U of A College of Engineering, where she managed a lot of things, including web content.

Rebecca Sims is the web developer for Enrollment Services. Her background is in front-end development and project management, and she is pursuing a Masters in Communication from the University of Arkansas.

 

User Experience: Design Thinking for Everyone by Morgan Bibbs

The term “design thinking” refers to a method of problem solving in an iterative, collaborative, and empathetic way. It is about big ideas, not specific features. In this session, I’ll introduce you to the core principles of design thinking and the iterative, 7-step process. Along the way, I’ll highlight certain aspects of design thinking that you will be able to apply immediately to every business process and problem, no matter how large or small.

Morgan BibbsMorgan is the director of creative services for the J. William Fulbright College of Arts & Sciences and holds a BFA in Graphic Design from the School of Art at the University of Arkansas. Her work is focused on web development, design, training and support; marketing and print design; and user experience.

10:00 a.m. – 10:50 a.m. Presentations

Accessibility: Arkansas Tech University vs. OCR Letter by Michael Stoker

ATU received a letter from the OCR in January 2018 and the inquiry was dismissed by the end of March 2018. We will give an overview of how we approached the inquiry and specifics on how we leveraged assets like OUCampus for favorable outcomes.

Michael StokerMichael Stoker is the senior web developer at Arkansas Tech University. Michael has worked at Arkansas Tech since 2005 and holds a BA in Art with an emphasis in architectural studies from Rhodes College.

Content: Understanding and Using the University of Arkansas Unifying Theme by Amy Schlesing

Learn ways to incorporate the University of Arkansas’ unifying theme into your marketing and communication efforts.

Amy SchlesingAmy Schlesing is the director of strategic communications for University Relations at the University of Arkansas.

User Experience: Five-minute Usability Test by Dr. John Dailey

Want to improve your web pages but don’t have a lot of time? Perform a quick usability test to see what is working and what isn’t. Learn how to conduct a quick 5-minute usability test on your web pages to work toward a better website.

John DaileyDr. John Dailey is the content strategist for University Relations at the University of Arkansas.

11:00 a.m. – 11:50 a.m. Presentations

Accessibility: Accessibility 101 | Student Impact by Heidi Scher

What do we mean when we talk about digital accessibility? Who does it impact? How does this impact you? This session will help participants understand 1) the meaning behind the definition; 2) key campus community stakeholders; and 3) how students are impacted.

Heidi ScherIn July 2007, Heidi joined the University of Arkansas’ Center for Educational Access to assist students with disabilities with assistive technology and document conversion needs. As the Associate Director – Assistive Technology, she works with students, faculty, and staff to ensure equitable access to the University community. She enjoys presenting at state, regional and national venues as well as providing training and assistance to faculty and staff on a variety of disability-related topics.

A long-time member of Ark-AHEAD, ATHEN (Access Technology in Higher Education Network) and AHEAD, she has served on the executive committees of Ark-AHEAD and ATHEN.  With a B.A in Counseling Services to the Deaf with a minor in Interpreting from East Central University (Ada, Oklahoma) and an M.S. in Rehabilitation Education from the University of Arkansas, Heidi is currently working on a second master’s degree in Educational Technology.

Content: 360 Degrees of Event Marketing by Drew Stephens

We’ll dive deep into event marketing concepts. Topics covered: Event Identity/Branding, generating event awareness, email marketing tips for events, websites and landing pages for events, registration/payment for events, communication during and after events.

Drew StephensDrew Stephens is a web guy/person at the Sam M. Walton College of Business. He does all sorts of web-related things as well as event marketing.

In his role at Walton College, Drew supports academic departments and outreach centers with all manner of digital deliverables, to include promotion and support of various events by any digital means necessary. He has collected scars and various attaboys along the way, and is willing to share general advice and lessons learned.

User Experience: Microsoft Teams by Beverly Edens

Microsoft Teams is the hub for teamwork in Office 365 that integrates all the people, content, and tools your team needs to be more engaged and effective. Come and see why Microsoft Teams is one of the hot topics on campus!

Beverly EdensBeverly Edens is from the Application Support, Development and Administration team in IT Services. Our team specializes in all things Office 365, training, end user support and professional development.

 

11:50 a.m. – 1:20 p.m. Lunch On your own at one of our great local eateries.

1:30 p.m. – 3:00 p.m. Afternoon Workshops

Accessibility: Digital and Web Accessibility Tools and Standards by Kelly Bostick, Byron Burns and Heidi Scher

Learn tools and tips to make your websites and digital content accessible. First we will look at why our content needs to be accessible. Then we will go over steps to make your Word, PDF, PowerPoint, Excel, video and audio content accessible. From there we will look at easy ways to check your websites for accessibility and take steps to improve them.

Kelly BostickKelly Bostick has worked in higher education for more than 10 years and has worked with university websites and content for most of that including various CMS tools. She is now the web trainer for university relations at University of Arkansas where she trains campus faculty, staff and students on web and digital content.

 

Byron BurnsByron Burns is the website developer for digital design and development in university relations at the University of Arkansas. Byron specializes in web accessibility and is working hard to make the University of Arkansas’ websites as accessible as possible.

 

Heidi ScherIn July 2007, Heidi joined the University of Arkansas’ Center for Educational Access to assist students with disabilities with assistive technology and document conversion needs. As the Associate Director – Assistive Technology, she works with students, faculty, and staff to ensure equitable access to the University community. She enjoys presenting at state, regional and national venues as well as providing training and assistance to faculty and staff on a variety of disability-related topics.

A long-time member of Ark-AHEAD, ATHEN (Access Technology in Higher Education Network) and AHEAD, she has served on the executive committees of Ark-AHEAD and ATHEN.  With a B.A in Counseling Services to the Deaf with a minor in Interpreting from East Central University (Ada, Oklahoma) and an M.S. in Rehabilitation Education from the University of Arkansas, Heidi is currently working on a second master’s degree in Educational Technology.

Content: Bootstrap by Chris Nixon

Learn how to add HTML and CSS to your web pages with Bootstrap. With Bootstrap’s many components, you can easily add containers, featured content and more.

Chris NixonChris Nixon is the director of digital design and development for university relations at the University of Arkansas.

User Experience Design by Dr. John Dailey and Morgan Bibbs

Are you someone who loves good design? Do you also find yourself frustrated on a regular basis when you encounter something that does not work as you expected it to? Welcome to the club. Bad design is everywhere. We usually just “put up with it” in the physical world. We have no choice. It is not so easy to replace a large appliance, car, or house. We push through until, one day, we can upgrade, trade-in, or move out.

Yes, living with bad design is something we must endure in the world of atoms. But, not so, when our products are made of pixels and virtual controls. When one works in digital design, anything goes! Or at least, anything is possible, whether it goes or stays is a matter of creating a satisfying user experience. Enter the world of User Experience (UX) Design. In this session, we will explore the fundamentals of UX Design. You will learn how a basic understanding of UX will help you to build better, more user friendly websites and applications.

John DaileyJohn C. Dailey, Ph.D. is the University of Arkansas’s Content Strategist. He has been involved in professional media design for over 30 years, from his early days in television production to more recent years teaching communication design and digital storytelling. Dailey’s career has been focused on adapting, implementing, and teaching digital media design through each successive generation of technology. Dailey is a charter member of the Usability Professionals Association’s Indiana Chapter (now UXPA) and a member of Interaction Design Association (IxD). He is interested in the design of emerging media environments which communicate in interesting yet comfortable ways. His creative interests include: media interaction design, digital storytelling, and natural light photography.

Morgan BibbsMorgan is the director of creative services for the J. William Fulbright College of Arts & Sciences and holds a BFA in Graphic Design from the School of Art at the University of Arkansas. Her work is focused on web development, design, training and support; marketing and print design; and user experience.

Register today!

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